NVIDIA x SCCD Project NV (2023) Generative AI Creative Workflow Across Concept Exploration, Visual Prototyping, Story Development, and Presentation
Applied generative AI to concept exploration, visual prototyping, story development, and presentation production, accelerating early-stage creative development while directing motion, video, music alignment, editorial rhythm, and final delivery.
- Project Type
- Generative AI Music Video, Cinematic Showreel, Technology Collaboration
- Role
- Creative Direction, AI Workflow, Prompt-To-Scene Judgment, Motion And Editorial Direction, Presentation Framing
- Key Outputs
- AI-Generated Scenes, Music-Video Assets, Showreel, Runway Experiments, Keynote-Ready Visual Material
- Channels
- Film, Showreel, Keynote Context, Media Interview Content, Educational Material
- Collaborators
- OurSong, NVIDIA, SCCD, Musicians, Creative Technologists, Editors, Educators
- Workflow
- Prompt Fragments Generated Scenes Edit Rhythm Music Alignment Refinement Presentation Delivery
Project NV Computex Showreel
Project NV Meetings with Alex Ju
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Project NV applies Joshua's generative AI creative workflow to concept exploration, visual prototyping, story development, image development, motion, video, music alignment, presentation production, and creative testing.
The project combined AI-generated imagery with human creative judgment, using prompt development, scene selection, storyboarding, editorial rhythm, and presentation framing to turn exploratory material into a coherent music-video and showreel language.
This work reflects the technical and creative capabilities listed in his resume, including ChatGPT, Codex, Claude, Gemini, Midjourney, Suno, Adobe After Effects, Adobe Premiere Pro, Figma, Blender, and cross-functional production leadership.
Kimberley “Street Signs” Generative AI MV
Kimberley “Street Signs” Gen-AI MV #1
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InCG Issue 56 Kimberley Interview Page 01
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The Kimberley "Street Signs" work extended the same AI-assisted approach into a complete music-video and campaign-production context.
Joshua used generative AI for research, concept exploration, visual prototyping, story development, image development, storyboarding, video planning, presentation production, and creative testing while maintaining brand consistency and human creative judgment.
The final workflow connected art direction, artist identity, motion and video direction, editing, delivery formats, and media-facing communication, demonstrating how emerging tools can support rather than replace deliberate creative leadership.