For KKFARM, Joshua directed integrated brand and artist campaigns across digital, motion, video, event, and communication touchpoints. His hands-on scope included differentiated campaign concepts, artist identity systems, key visuals, photography and image direction, album and single artwork, music videos, websites, social media, publications, merchandise, live events, and concert environments.

He managed concurrent releases and creative operations through prioritization, resource planning, workload allocation, schedules, feedback cycles, production requirements, and quality control. He coordinated artists, designers, photographers, video editors, filmmakers, marketers, production teams, and external partners from early framing through final delivery.

The work required consistent creative judgment across rapidly changing formats and release contexts, connecting campaign layouts, photography, story development, motion references, video direction, printed assets, and artist-facing communication into coherent visual systems.