KKCulture (2022-2025) Identity System Across Digital, Physical, Event, and Corporate Applications
Directed the KKCulture identity system across digital, motion, video, websites, UI/UX, event environments, merchandise, workplace applications, presentations, and corporate communications, translating brand strategy into scalable typography, color, imagery, motion, and production guidelines.
- Project Type
- Animated Visual System, Cultural Technology Brand, Digital And Physical Touchpoints
- Role
- Creative Direction, Art Direction, Visual Identity, Motion Direction, Digital System, Presentation Design
- Key Outputs
- Logo System, Motion Assets, Website, Brand Book, Business Cards, Office Design, Workplace Touchpoints
- Channels
- Web, Motion, Print, Office Environment, Deck, Internal And Leadership Communication
- Collaborators
- Executives, Cultural Teams, Designers, Motion Specialists, Production Partners
- Workflow
- Strategic Framing Identity Exploration System Design Application Testing Refinement Rollout
KKCulture 2022 “Connected Dots” Motion System
KKCulture Visual Identity Motion
KKCulture 2023 Business Card Unified Design System
KKCulture Business Card - KKCulture
KKCulture Business Card - KKFARM
KKCulture Business Card - KKTV
KKCulture Business Card - KKLIVE
KKCulture Business Card - KKTIX
KKCulture Business Card - Back Side
KKCulture 2023 Website
KKCulture 2023 Intro Deck Animation Design
KKCulture 2023 Intro Deck Keynote
KKCulture 2023 Intro Deck Keynote Animation
KKCulture 2023 “You Create” Office Visual System
KKCulture “You Create” Interface 1
KKCulture “You Create” Interface 2
KKCulture Office “You Create” Artwork 1
KKCulture Office “You Create” Artwork 2
KKCulture 2024 Website Redesign
For KKCulture, Joshua directed the identity system across digital, motion, video, event, workplace, and communication touchpoints. He translated business priorities, audience insights, and brand strategy into a scalable system of logo behavior, typography, color palettes, image direction, motion principles, presentation narratives, and production guidelines.
The work extended the company narrative into websites, Figma-based UI/UX, motion graphics, video, presentations, brand books, business cards, office environments, merchandise, workplace applications, events, and leadership communication. He guided designers, motion specialists, cultural teams, executives, and external partners through application testing, review, refinement, quality control, approval, and rollout.
During the 2022-2025 period, Joshua also applied generative AI to research, concept exploration, visual prototyping, story development, image development, presentation production, and creative testing while maintaining brand consistency, human creative judgment, and final quality control.
Archived project contents not shown above: KKCulture Fu-Jin Office Design, OurSong SCCD Workshop, ROUTE886 Brand Book, ROUTE886 Business Card, ROUTE886 Emblem Animation, ROUTE886 Key Logotype, ROUTE886 Letterhead & Watermark, ROUTE886 Slide Template, SCCD x OurSong NFT Workshop, Song Protocol Demo Video, TheKeeper Keynote, TheKeeper Video.