KKTV (2016) Brand Launch Across Integrated Consumer Campaigns, UI/UX, Motion, Video, Events, and Retail
Led hands-on art direction and creative leadership for the KKTV consumer brand launch, translating audience insights and brand strategy into identity, key visuals, typography and color systems, motion principles, television commercials, digital advertising, landing pages, Figma-based UI/UX, retail applications, event environments, and scalable brand guidelines.
- Project Type
- OTT Streaming Brand Launch, Consumer Brand, Design Guidelines, Multi-Format Campaign
- Role
- Creative Direction, Art Direction, Brand Strategy, Visual System, Motion Direction, Campaign Design
- Key Outputs
- Identity, Product Expression, Motion, Design Guidelines, TVCs, Landing Pages, Retail Materials, Screen-Based And Printed Assets
- Channels
- Product Interface, Web, Video, Retail, Print, Outdoor, Presentation, Internal Handoff
- Collaborators
- Product Teams, Marketers, Designers, Filmmakers, Media And Retail Partners
- Workflow
- Launch Strategy Identity Exploration Campaign Production Multi-Format Refinement Public Release
KKTV Television Commercials
KKTV TVC #2 Pillow Talk 20s
KKTV TVC #3 Device Crush 20s
KKTV TVC #4 Fighting for Attention 20s
KKTV Landing Page
KKTV Landing Page Hero 1
KKTV Landing Page Hero 2
KKTV Landing Page Hero 3
KKTV Drama Trailers
KKTV Drama Trailer
KKTV Original Trailer
KKTV Prepaid Cards
KKTV Convenience Store Prepaid Cards
KKTV Guidelines & Materials
KKTV Full HD Trailer Ending Animation
For KKTV, Joshua led hands-on art direction and creative leadership for an integrated consumer brand and product launch. He translated business priorities, audience insights, and brand strategy into creative briefs, differentiated concepts, key visuals, typography systems, color palettes, image direction, motion principles, presentation narratives, and scalable brand guidelines.
He directed identity, product expression, television commercials, motion graphics, digital advertising, social media, landing pages, Figma-based UI/UX, retail applications, event environments, screen-based assets, and printed communication as one coherent launch system.
Joshua personally developed and refined campaign layouts, identity systems, UI concepts, motion references, storyboards, and executive presentation materials with Adobe Creative Cloud and Figma. He guided the work through concept development, prototyping, stakeholder presentations, design reviews, production coordination, quality control, approval, and final delivery across digital and physical outputs.
Archived project contents not shown above: KKTV Drama Postcard Design, KKTV Press Release Event Print, KKTV Press Release Event Keynote, KKTV Screen-Based Images, KKTV Brand Book, KKTV Bus Ad, KKTV Business Card, KKTV Gift Box, KKTV Huge Flags, KKTV Intro DM, KKTV Logo Wall, KKTV Mister K Cardboard Cut-Out, KKTV Mister K Tiny Cardboard Cut-Out for Experience Area, KKTV Paper Bag, KKTV Serial Number Card For Gift, KKTV Serial Number Card For Retail, KKTV Stage Background, KKTV Tattoo Sticker, KKTV T-Shirt, KKTV 2016 Information Month Conference Handbook, KKTV Business Next Innovation Expo Collaboration NFC Poster, KKTV App Store Screenshots, KKTV Beta Testing Announcement, KKTV Promotion For TV Channel, KKTV Google Play Screenshots, KKTV Headline Image, KKTV App Install Guide, KKTV Online Video Survey, KKTV KOL Cover Image, KKTV OTT Official Content Badge, KKTV Demo Video, KKTV Video Loading Animation, KKTV Coming Soon Page.