For KKCompany, Joshua directed corporate identity, company worldview, and employer branding. He translated company strategy and organizational complexity into creative briefs, differentiated concepts, identity systems, typography, color and imagery, motion principles, public and career websites, corporate films, executive presentations, internal communication, and shareholder-facing materials.

He partnered directly with CEOs, general managers, business-unit leaders, marketing leads, and product leadership to define creative strategy, present concepts, resolve feedback, align stakeholders, and secure executive approval.

Across the five-business-unit remit surrounding this work, Joshua managed concurrent creative operations through prioritization, resource planning, workload allocation, schedules, feedback cycles, external production partners, and delivery requirements. He led and mentored 5+ direct reports and coordinated multidisciplinary teams of 30+ designers, video editors, filmmakers, marketers, product managers, engineers, artists, 3D specialists, and external partners.

He personally developed and refined identity studies, campaign layouts, UI concepts, motion references, storyboards, and executive presentation materials while guiding concept development, prototyping, design reviews, production coordination, quality control, approval, and final delivery across digital and physical outputs.