KKBOX Group (2018-2021) Corporate and Recruitment Campaigns with BlendVision Enterprise Storytelling
Led hands-on art direction and creative leadership for KKBOX Group corporate and recruitment initiatives, translating business priorities, audience insights, and employer-brand strategy into campaign narratives, key visuals, typography, motion principles, films, social content, recruiting materials, and Figma-based career website experiences.
- Project Type
- Holding-Company Branding, Recruitment Campaign, Mini-Episode Series, Career Website
- Role
- Creative Direction, Art Direction, Campaign Narrative, Film Direction, Career Website Direction
- Key Outputs
- Mini-Episode Series, Corporate Video, MA Program Recruiting Materials, Career Website Layouts, Culture Graphics
- Channels
- Video, Web, Recruiting, Internal Communication, Presentation
- Collaborators
- Executives, HR And Recruiting Teams, Marketers, Videographers, Editors, Designers
- Workflow
- Culture Framing Campaign Concept Film And Website Direction Production Final Delivery
KKBOX Group Image & Recruitment
KKBOX Group Image & Recruitment Mini Episode #2
KKBOX Group Image & Recruitment Mini Episode #3
KKBOX Group Image & Recruitment Mini Episode #4
KKBOX 2020 Brand Book & Application











KKBOX Turn Up Festival Merch
KKBOX Feature Intro Video
For KKBOX Group, Joshua led integrated corporate, recruitment, and employer-brand initiatives. He translated business priorities, audience insights, and brand strategy into creative briefs, differentiated concepts, campaign narratives, key visuals, typography systems, image direction, motion principles, and scalable communication guidelines.
The work connected a mini-episode series, corporate video, social content, recruiting materials, internal culture narratives, and a Figma-based career website into one public-facing employer-brand experience.
Joshua partnered with executives, HR and recruiting teams, marketers, product managers, engineers, designers, filmmakers, video editors, and external partners, guiding concept development, stakeholder presentations, design reviews, production coordination, approval, quality control, and final delivery.
KKStream / BlendVision (2020) Making Enterprise Streaming Infrastructure Visible
Built enterprise storytelling systems for KKStream and BlendVision across product metaphors, 3D concept studies and imagery, worldview films, product videos, client stories, websites, presentations, datasheet imagery, and sales-facing communication for enterprise audiences.
- Project Type
- KKStream B2B Technology Brand, BlendVision Product Storytelling, Enterprise Streaming
- Role
- Creative Direction, Product Metaphor, Visual System, Motion Direction, Sales Presentation Support
- Key Outputs
- Concept Metaphors, Worldview Film, Product Intro Videos, Website Hero Assets, Datasheet Imagery, Sales-Facing Visuals
- Channels
- Web, Video, Presentation, Datasheet, Sales Conversation, Client-Facing Communication
- Collaborators
- Product Teams, Business Teams, Marketers, Engineers, Designers, Video Editors
- Workflow
- Product Framing Metaphor Development Visual Direction Film And Asset Production Sales-Ready Delivery
BlendVision Worldview
BlendVision Loom
BlendVision Kaleido
BlendVision Moment
For KKStream and BlendVision, Joshua built enterprise storytelling systems across worldview films, product videos, client stories, websites, presentations, and datasheet imagery. He translated complex streaming infrastructure into accessible product metaphors and a coherent B2B visual language for product, business, marketing, engineering, sales, and client-facing audiences.
His hands-on development included 3D concept studies and imagery, product-story structures, storyboards, website hero concepts, motion references, datasheet visuals, and executive presentation materials using Adobe Creative Cloud, Figma, and Blender.
He guided multidisciplinary product, engineering, marketing, design, 3D, motion, video, and external production teams from product framing and concept presentation through production review, refinement, approval, and final delivery.
Archived project contents not shown above: KKBOX All Hands video, KKBOX 2020 Branding, KKBOX Horoscope, KKBOX GROUP business card, KKBOX 2020 Taiwan Music Industry Report, KKBOX 88rising Hip-hop Festival Preparation, KKBOX CITY PRIMA Coffee Sleeve, KKBOX Gift Shop, KKBOX GROUP 2018 Year-End Party, KKBOX GROUP CAREER Website Design, KKBOX GROUP CAREER Website Videography, KKBOX GROUP Culture Growth Cycle, KKBOX GROUP Website, KKBOX Instagram Animated Stickers, KKBOX Podcast Charts Woodgrain Award Trophy, KKBOX Prime, KKBOX State of Music Industry, KKBOX Test Corner, KKBOX T-Shirt, KKBOX You Rock Awards, KKBOX Turn Up Festival Portable Speaker Gift Box, KKBOX Top 100 Podcasts Vinyl Record Certification Plaque, KKBOX Lunar New Year Mask Red Envelope, KKLab Logotype, KKStream BlendVision Moment video, KKStream Campus Recruitment Video, KKSTREAM JCOM Video to Microsoft, KKStream T-Shirt, Nu Mando TV Programs, OTT Association Logo Design, RDC Event Localization in Music Auto-Tagging, RDC Music Generation Demo, KKStream Inside Out, Project VoiceOut, Mary Sue Meets Jack Sue, The First Time OST Cover Art.