KKBOX Group (2018-2021) Corporate and Recruitment Campaigns with BlendVision Enterprise Storytelling

Led hands-on art direction and creative leadership for KKBOX Group corporate and recruitment initiatives, translating business priorities, audience insights, and employer-brand strategy into campaign narratives, key visuals, typography, motion principles, films, social content, recruiting materials, and Figma-based career website experiences.

Project Type
Holding-Company Branding, Recruitment Campaign, Mini-Episode Series, Career Website
Role
Creative Direction, Art Direction, Campaign Narrative, Film Direction, Career Website Direction
Key Outputs
Mini-Episode Series, Corporate Video, MA Program Recruiting Materials, Career Website Layouts, Culture Graphics
Channels
Video, Web, Recruiting, Internal Communication, Presentation
Collaborators
Executives, HR And Recruiting Teams, Marketers, Videographers, Editors, Designers
Workflow
Culture Framing Campaign Concept Film And Website Direction Production Final Delivery

KKBOX Group Image & Recruitment

KKBOX Group Image & Recruitment Mini Episode #1

KKBOX Group Image & Recruitment Mini Episode #2

KKBOX Group Image & Recruitment Mini Episode #3

KKBOX Group Image & Recruitment Mini Episode #4

KKBOX 2020 Brand Book & Application

KKBOX Brand Book 2020 Page 1
KKBOX Brand Book 2020 Page 29
KKBOX Brand Book 2020 Page 32
KKBOX Brand Book 2020 Page 37
KKBOX Brand Book 2020 Page 38
KKBOX Brand Book 2020 Page 44
KKBOX Brand Book 2020 Page 48
KKBOX Brand Book 2020 Page 49
KKBOX Brand Book 2020 Page 52
KKBOX Brand Book 2020 Page 56
KKBOX Turn Up Festival Merch

KKBOX Turn Up Festival Merch

KKBOX Feature Intro Video

For KKBOX Group, Joshua led integrated corporate, recruitment, and employer-brand initiatives. He translated business priorities, audience insights, and brand strategy into creative briefs, differentiated concepts, campaign narratives, key visuals, typography systems, image direction, motion principles, and scalable communication guidelines.

The work connected a mini-episode series, corporate video, social content, recruiting materials, internal culture narratives, and a Figma-based career website into one public-facing employer-brand experience.

Joshua partnered with executives, HR and recruiting teams, marketers, product managers, engineers, designers, filmmakers, video editors, and external partners, guiding concept development, stakeholder presentations, design reviews, production coordination, approval, quality control, and final delivery.

KKStream / BlendVision (2020) Making Enterprise Streaming Infrastructure Visible

Built enterprise storytelling systems for KKStream and BlendVision across product metaphors, 3D concept studies and imagery, worldview films, product videos, client stories, websites, presentations, datasheet imagery, and sales-facing communication for enterprise audiences.

Project Type
KKStream B2B Technology Brand, BlendVision Product Storytelling, Enterprise Streaming
Role
Creative Direction, Product Metaphor, Visual System, Motion Direction, Sales Presentation Support
Key Outputs
Concept Metaphors, Worldview Film, Product Intro Videos, Website Hero Assets, Datasheet Imagery, Sales-Facing Visuals
Channels
Web, Video, Presentation, Datasheet, Sales Conversation, Client-Facing Communication
Collaborators
Product Teams, Business Teams, Marketers, Engineers, Designers, Video Editors
Workflow
Product Framing Metaphor Development Visual Direction Film And Asset Production Sales-Ready Delivery

BlendVision Worldview

BlendVision Loom

BlendVision Kaleido

BlendVision Moment

For KKStream and BlendVision, Joshua built enterprise storytelling systems across worldview films, product videos, client stories, websites, presentations, and datasheet imagery. He translated complex streaming infrastructure into accessible product metaphors and a coherent B2B visual language for product, business, marketing, engineering, sales, and client-facing audiences.

His hands-on development included 3D concept studies and imagery, product-story structures, storyboards, website hero concepts, motion references, datasheet visuals, and executive presentation materials using Adobe Creative Cloud, Figma, and Blender.

He guided multidisciplinary product, engineering, marketing, design, 3D, motion, video, and external production teams from product framing and concept presentation through production review, refinement, approval, and final delivery.

Archived project contents not shown above: KKBOX All Hands video, KKBOX 2020 Branding, KKBOX Horoscope, KKBOX GROUP business card, KKBOX 2020 Taiwan Music Industry Report, KKBOX 88rising Hip-hop Festival Preparation, KKBOX CITY PRIMA Coffee Sleeve, KKBOX Gift Shop, KKBOX GROUP 2018 Year-End Party, KKBOX GROUP CAREER Website Design, KKBOX GROUP CAREER Website Videography, KKBOX GROUP Culture Growth Cycle, KKBOX GROUP Website, KKBOX Instagram Animated Stickers, KKBOX Podcast Charts Woodgrain Award Trophy, KKBOX Prime, KKBOX State of Music Industry, KKBOX Test Corner, KKBOX T-Shirt, KKBOX You Rock Awards, KKBOX Turn Up Festival Portable Speaker Gift Box, KKBOX Top 100 Podcasts Vinyl Record Certification Plaque, KKBOX Lunar New Year Mask Red Envelope, KKLab Logotype, KKStream BlendVision Moment video, KKStream Campus Recruitment Video, KKSTREAM JCOM Video to Microsoft, KKStream T-Shirt, Nu Mando TV Programs, OTT Association Logo Design, RDC Event Localization in Music Auto-Tagging, RDC Music Generation Demo, KKStream Inside Out, Project VoiceOut, Mary Sue Meets Jack Sue, The First Time OST Cover Art.

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