ChaCha (Natural Detergent Powder Cubes)

The winner of “household goods and daily necessities” of

Good Design Award (Japan) on September 29th, 2015.

Camellia Oleifera seed powder was commonly utilized as natural and powerful detergent in old times, but it was almost forgotten after petrochemicals emerge. By compressing the powder into fixed cubes, it is easier for users to take the appropriate volume for each time usage, avoid the disturbance of accidentally spatter, and saves a lot of space of transportation and storage. While using, put cubes in a clean bowl, press down on the cube and break it into powder, mix the powder with water and use it as the detergent to enjoy the healthy and harmless dishwashing for your hands and the planet.

By compressing the powder into cubes, this erratic substance becomes constant and steady, which will not accidentally spatter while blowing or quaking. In addition, the volume of each cube is uniformly equal, so it is easier for users to take and utilize. Also, the cubic form makes the space-filling arrangement, package and storage possible. Last but not least, the compression makes the powder 43.8% denser, which vastly economizes the packaging materials as well as the space of transportation and storage.

Toxic-free daily necessities are popular due to people's value of body health and environmental protection. Re-design the user experience of Camellia Oleifera seed powder by forming it into fixed cubes, this natural and powerful detergent will be a lot easier for people to utilize, and more acceptable by society.

Good Design Exhibition 2015 > Good Design Marunouchi >

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