ChaCha (Natural Detergent Powder Cubes)

The winner of “household goods and daily necessities” of

Good Design Award (Japan) on September 29th, 2015.

Camellia Oleifera seed powder was commonly used as a natural and powerful detergent in earlier times, but it was nearly forgotten after petrochemicals emerged. By compressing the powder into fixed cubes, it is easier for users to measure the appropriate amount for each use, avoid the mess of accidental spilling, and reduce the space needed for transportation and storage. To use, place cubes in a clean bowl, press down on the cube to break it into powder, mix the powder with water, and use it as a detergent to enjoy safe and gentle dishwashing for your hands and the planet.

By compressing the powder into cubes, this unstable substance becomes consistent and stable, preventing accidental spilling during handling or transport. Additionally, each cube has a uniform volume, making it easier for users to measure and use. The cubic form also enables efficient packaging and storage. Most importantly, compression makes the powder 43.8% denser, which significantly reduces packaging materials and transportation and storage space.

Non-toxic daily products are increasingly popular as people prioritize their health and environmental protection. By redesigning the user experience of Camellia Oleifera seed powder through its transformation into fixed cubes, this natural and powerful detergent becomes much easier for people to use and more widely accepted by society.

Good Design Exhibition 2015 > Good Design Marunouchi >

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