Joshua Chao is a Creative Director, University Lecturer, and AI Creativity Educator with 9 years of creative leadership experience and 8 years of teaching experience. Skilled in building brand systems, communications design, visual storytelling, and cross-disciplinary creative projects across music, entertainment, technology, academia, and industry in Japan and Taiwan.

Since joining KKBOX GROUP in 2016 as Creative Director, Joshua has played a key role in shaping the creative direction of multiple businesses within the group. His earliest work began with KKTV, where he led creative and design development for the launch of a new video streaming brand, including identity, logotype design, product demo videos, launch presentations, advertising, campaign films, website visuals, and brand design guidelines.

Beginning in 2017, his responsibilities expanded from KKTV to KKFARM, where he contributed to music, artist management, and entertainment projects. His work included the debut design system for Julia Wu, visual direction for music releases, albums and concerts, the Ju&u AR Book, the jutv YouTube Channel, creative assets for other KKFARM artists, the KKFARM official website, and numerous video, print, event, and digital materials.

As his role evolved, Joshua took on broader Creative Director responsibilities across KKBOX GROUP. His projects included KKBOX GROUP corporate image campaigns, MA Program recruiting, career website design, KKBOX product feature videos, KKVERSE, VoiceOut, KKStream BlendVision, KKCOMPANY worldview, KKCOMPANY logotype and website, and the KKFARM rebranding initiative. This work reflects his ability to operate at the intersection of strategy, design, motion, product, and business communication.

In his role as Creative Director for KKBOX GROUP, Joshua also supported OurSong, a blockchain company invested in by the group. While OurSong was not his direct employer, he contributed during the company's formative stage by helping establish its early logo, homepage, intro video, certificate design, Song Share cards, interface direction, whitepaper design, business presentation materials, and international client-facing assets.

Following the restructuring of KKBOX GROUP into KKCOMPANY and KKCulture, Joshua's creative work moved into a higher level of integration. His responsibilities spanned both organizations and expanded into corporate branding, narrative development, and organizational communication. For KKCulture, he contributed to Project Messiah, KKCulture visual identity, website, brand book studies, new office design, and touchpoints that extended the brand into space, presentations, objects, workplace environments, and internal use cases.

During the KKCulture period, Joshua also became deeply involved in new technologies and cross-disciplinary creative work. He participated in AI-related narrative music video projects and generative AI experiments connected to OurSong, NVIDIA, and SCCD, including the generative AI music video for Kimberley Chen’s “Street Signs”, behind-the-scenes production, concept development, educational materials, and media interview content.

Across his long career within the KK ecosystem, Joshua's journey has not been a conventional progression from designer to Creative Director. Rather, he entered the organization from the beginning as a Creative Director and became a central creative force as KKTV, KKFARM, KKBOX GROUP, KKCOMPANY, and KKCulture continued to evolve. His work spans large-scale brand and product systems as well as highly detailed execution, from business cards and signage to motion systems, websites, presentations, events, and everyday brand touchpoints.

Since 2023, Joshua has co-founded Applied Creativity, also known as ACE, with Chris Lin, founder and CEO of KKBOX GROUP. ACE is dedicated to education at the intersection of creativity and artificial intelligence. Through ACE, Joshua has trained teachers, students, executives, and professionals from UWC ISAK Japan, Junyi School, Sharestart Education Foundation, Chunghwa Telecom Training Institute, Gallup CliftonStrengths communities, WAVE Brand Leadership, and small to medium-sized enterprise CEOs.

In parallel with his professional and entrepreneurial work, Joshua has maintained a long-term commitment to academia. He has served for eight years as an adjunct lecturer in the Department of Communications Design at Shih Chien University, where he continues to integrate creativity, design thinking, and AI into his courses. Through industry, education, and emerging technology, he has established himself as a creative leader who bridges strategy and execution, culture and technology, imagination and implementation.