ICBC H-CLUB™ iPad App (Bank Promo App on iOS)

 

This application provides a great way to make appointment for high-class restaurant, hotel, villa, golf, yacht and private plane, as well as purchase product or service of high-class gym, karaoke, nail salon, hospital, tailor store, lease car, bakery and flower store. All the businesses are exquisitely selected by H-Club of Industrial and Commercial Bank of China (ICBC), the highest-class service/product provider in China.

 

Originally the information architecture of this app was a total disaster which leads to chaos of user interface and experiences, not only because of the sorry artwork but also the illogical hierarchy makes no sense at all and confuses users.

 

Fortunately the H-Club have the whole UI/UX re-designed by my team before it’s too late. We start with re-constructing the information architecture, which helps us clarify and simplify all sections and functions the app requires. Then we re-think about several scenarios that users might encounter, such as “surgical searching by keywords”, “map-based survey with location service” and “pointless random browsing”. Last but not least, the style of visual art is re-designed to fit the latest trend more, which is flat, thin lines and the frosted glass blur effect for background. Those three perspectives really provide a significant level of improvement in user interface and experience design.

 

After tens of times of meeting, question-answering and modifying, H-Club not only gets the ideal app they have ever dreamed, but also learned a lot of skills of thinking for user interface and experiences design.

 

 

 

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