The Muzeum Protocol
OurSong began as an internal research
project within the KKBOX Group under
the direction of the Group CEO.
The Muzeum Protocol is a public domain,
blockchain-based open protocol for creative
industries, initiated by KKBOX Group in
conjunction with research grants from the
Ministry of Culture, Republic of China (Taiwan).
Chairman and CEO
Head of Architecture
Head of Strategy
Managing Partner, KKFARM
Lead Singer/Guitarist , Echo Band
Head of Content Partnerships
Head of Creative Design
Managing Partner, KKFARM
Songwriter / Music Producer
Former A&R Director,
Sony Music Entertainment Taiwan
Design Award Winner
Co-Founder and CEO
Sarah (Jiachen) Zhang
Co-Founder and CEO
Advisors / Ambassadors / Pioneer Musicians
We are a team of explorers comprised of world class industry leaders, serial
entrepreneurs and accomplished veterans from the Internet and Music industry.
People Who Care About Getting It Right
Copyright © 2018 OurSong Ltd. All rights reserved.
● A paradigm shift in the meaning of owning music.
● In the past, labels funded musicians to make music sold to fans.
● Now, songs can be owned by its creators and fans.
● This fuels a self marketing engine in the digital music economy.
One Song, a Million Shareholders.
OurSong redesigns the commerce of music by inverting the
value chain through a new practice called Copyright Public Ownership
(CPO). Through the use of blockchain technology, we are redistributing
value and compensation in the music industry.
Copyright Public Ownership
DIGITAL SONG DEED (DSD)
Your Song’s “Stock Certificate”
● Visualize your ownership of song by obtaining a DSD.
● Server-rendered motion graphics move with your song's acoustic fingerprint.
● It displays a song’s key information and Ethereum smart contract address.
● Click into the DSD to to enter the song’s STORY.
● Share your ownership on the social media.
Watch Digital Song Deed video >
We hope to build a creator-first community. Our own virtual currency, OurCoin, while an
integral part of the musiconomy we are building, does not have an ICO plan. We have
reserved a small portion of OurCoin for private sale at a generously-discounted rate to
selected investors and individuals who we believe can provide value to help us create a
better place for creative talents. Feel free to reach out to us.
Get To Know Us
OurSong is the world’s first online music community-marketplace where musicians and fans
come together to connect, collaborate and share stories and ownership of songs together.
A Musiconomy for us, by us.
Reimagining The Music Business
INITIATE CPO EVENT
Taking Your Song Public
● Initiate a CPO event for fans to buy in on your song.
● Share future revenue and change the dynamics between you and your fans.
● Get necessary marketing and production resources.
● Up to a million people can now co-own a piece of music copyright.
Make Your Fans Part of Your STORY
● Engage your fans in the creation process.
● Use the STORY feature to create a News Feed of your song in progress.
● Fans follow and enjoy sneak previews of your song and its progress.
● Roadshow your song and grow anticipation.
● Make it your song’s single source of truth.
Absolutely! We have designed six critical functions that complement CPO.
They address social and economical solutions that unbind creators from the
current music industry practices that limit creativity, collaboration and innovation.
IS THIS EVEN POSSIBLE?
REFERENCING AND ADAPTATION IN
Remixing and Sampling in The Digital Age
Sell Your Music Worldwide Directly
A Simpler and Unified Way of Transacting Payments
● A simpler, faster way and 100% legit way to sample, remix or adapt another song.
● Front-load terms to allow others to sample or create derivative forms of your work.
● Set a portion of your song's ownership to which you have referenced, sampled or remixed.
● All original creators will be honored and rewarded with corresponding royalty splits.
● Allows multiple generations of derivative works and royalty splits to cascade accordingly.
● Set your terms with other creators.
● Distribute your song to all leading music streaming platforms worldwide.
● Get real time sales reporting and performance insights.
● Enjoy faster automated royalty distribution.
● Get heard!
● OurCoin is a utility token used on OurSong.
● Use it to purchase shares of songs, professional services or merchandise.
● Earn “Creator’s Gratuity” in OurCoin on top of cash royalty payments.
● Be part of growing a brand new musiconomy.
● For more details on OurCoin, please refer to the OurSong Whitepaper.
Closed Beta Starts This Winter!