Logotype

Also known as “wordmark”. Different from “logomark”.

A distinct text-only typographic treatment of company name.

Step 1

Assume that “2X” is the height of the whole logotype.

Step 2

Expand each side by “X” to create the safty frame.

Keep clean within the safty frame

All other designs should not be placed within the safty frame.

Only “background” is not subject to this limit.

Use “Primary Wine” or “Black” on undertone background

Make sure the color is correct. Use “Black” only in K printing.

Use “White” on dark or black background

Do not use “Primary Wine” or “Black”.

Use “White” on colorful or moving background

Do not use “Primary Wine” or “Black”, unless the colorful or moving background is mostly undertone.

Keep the original shape and color

Do not transform, or use different colors.