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Color
There are nine branding colors in three families.
Each family has its major usage in different contexts.
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The Wine Family
Mostly in use when the backgorund color is white.
Primary Wine
Secondary Wine
Tertiary Wine
Quaternary Wine
HEX #551127
RGB 85, 17, 39
CMYK 42, 93, 63, 58
PANTONE 7421 C
HEX #79092B
RGB 121, 9, 43
CMYK 32, 100, 72, 39
PANTONE 8863 C
HEX #B40F42
RGB 180, 15, 66
CMYK 21, 100, 68, 10
PANTONE 7426 C
HEX #F0486E
RGB 240, 72, 110
CMYK 0, 87, 39, 0
PANTONE 191 C
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The Gray Family
Mostly in use as the backgorund color in app.
Lightest
Lighter
Darker
Darkest
HEX #353535
RGB 53, 53, 53
CMYK 69, 63, 62, 57
HEX #333333
RGB 51, 51, 51
CMYK 69, 63, 62, 58
HEX #282828
RGB 40, 40, 40
CMYK 71, 65, 64, 68
HEX #222222
RGB 34, 34, 34
CMYK 72, 66, 64, 72
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The White Family
Like Bruce Wayne in the Wayne family, white is the only member.
Mostly in use when the background is colorful or darker than the middle-gray.
The White
HEX #FFFFFF
RGB 255, 255, 255
CMYK 0, 0, 0, 0